LeanIn.org and Getty Images Work Together to Change Women’s Portrayal in Stock Photos


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Stock images can be rampant with stereotypes and that can clearly be seen when it comes to how women are generally portrayed. This “ubiquity is hurting girls and women by feeding into old-fashioned stereotypes, says Sheryl Sandberg, the Facebook executive who has become an advocate for women achieving leadership roles.”

Lean In Women, Work, and the Will to LeadSandberg, who is the author of Lean In: Women, Work, and the Will to Lead, teamed her nonprofit organization LeanIn.org with Getty Images, “one of the biggest providers of stock photography, to offer a special collection of images that it says represent women and families in more empowering ways.”

The new library of photos shows professional women as surgeons, painters, bakers, soldiers and hunters. There are girls riding skateboards, women lifting weights and fathers changing babies’ diapers. Women in offices wear contemporary clothes and hairstyles and hold tablets or smartphones — a far cry from the typical stock photos of women in 1980s power suits with a briefcase. [The NY Times]

* Story via The NY Times. Image by Martin BOULANGER.


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